Here is a list of fonts I have shortlisted for the masthead of my magazine from the website: www.dafont.com.

I have chosen the name "BPM" (meaning beats per minute) because I think it will be the best for my magazine genre and target audience. One reason being that it is a short and punchy title that will not be forgotten. I hope that people understand that it stands for beats per minute. The word beats conveys a musical tempo, meter and rhythms.

Another popular font that some of my target audience chose was "Shuffle". I think this is a good font but not as effective as "BPM". One thing that "BPM" offers that none of the others do is that it is a name that customers will not forget as it is short and easy to remember.

The font I am deciding to use is the one which was most popular to the people I asked inside my target audience. This one has proven to be the most effective and I like this font very much. the most popular is the one with the largest quantity of ticks. I asked my audience to the tick their favourite one. I also like the most popular one because it has a style to it that links to my chosen genre of EDM.