This is my powerpoint about the music magazine 'Vibe' - looking at Institution, Genre, Audience and Representation. It is analysing the music industry. In making this powerpoint, I have learnt the four keys ways of consuming media, Institution, Representation, Audience and Genre. I have made these four things relevent to a media text and here it is the music magazine 'Vibe'. The Institution is about the publisher and the background history to them and the magazine. The Audience is about the target audience of the magazine, who is reads the magazine? What is the age range and gender? In addition to this, where you can buy the magazine (Amazon) and in which city it is based (New York City). The Representation is about how the magazine is presented. What they do to appeal to their audience. Finally the Genre is about where it lies in the music industry. For example 'Vibe' is a Hip-Hop and R'n'B music magazine. This task has helped me know what I need to do before making the magazine myself. I will need to apply these four things to my magazine before I make it.